Google Profile optimization is one of the best ways to generate free local leads. The goal is to show up in what marketers call the 3-pack.

The Google 3-Pack refers to the top search results displayed by Google for a local business search. These results consist of three local businesses that Google has deemed to be relevant, prominent, and geographically close to the user. The search results include the three Google Business Profile listings along with a map displaying their respective locations.

The stronger your Google Profile, the larger proximity that Google decides to display your business in the 3-pack.

Two of the best way to build a strong Google Profile that dominates the search results is to:

1. Be listed in as many small business directories as possible making sure your business name address, and phone number (NAP) are displayed exactly the same in all directories.
2. Generate reviews for your business.

Price: $400 directory submission fee

$97/month CRM software.